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The GfK Verein

GfK Verein is the non-profit organization of the GfK-Group for the Promotion of Market Research.

All activities since the establishment of the GfK Verein can be summarized under 'promotion of market research'. Among others its activities are investigative research, close cooperation with scientific institutions, keeping a library and support for the education of market researchers.

GfK Academy

GfK Marketing Intelligence

GfK Compact

Latest press release: DEG and GfK promote market research in Africa – click here to read more

What do consumers have on their minds? What are their needs and wishes? Understanding decisions.

GfK Verein - Become a Member

If you would like to become a member of the GfK Verein, click here to register

GfK Academy

The GfK Academy offers international training for managers in marketing and market research. More

GfK Marketing Intelligence Review

GfK Marketing Intelligence Review is a new journal pitched internationally at all parties interested in fresh insights and new methods from marketing research.

It presents a targeted selection of newsworthy articles of the best scientific experts in marketing. More

GfK Group

The GfK Group offers the fundamental knowledge that industry, retailers, services companies and the media need to make market decisions. It delivers a comprehensive range of information and consultancy services in the three business sectors Custom Research, Retail and Technology and Media.

The No. 5 market research organization worldwide operates in more than 100 countries and employs over 11,000 staff. In 2010, the GfK Group’s sales amounted to EUR 1.29 billion.
For further information, visit our website: www.gfk.com.